Holland Cooke Media

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Product Name: Holland Cooke Media

Posted in News

Saturday/Sunday ask-the-expert shows exploit the most proven concept in marketing: free samples.
Common example: The lawyer is in, the meter is off. Q+A about callers’ situations is relatable to other listeners. And hearing the attorney’s approachable manner, prospective clients know him or her better than others whose look-alike billboards and boastful TV commercials all blur together.

Done well, these shows can grow all sorts of service businesses. Financial planners and veterinarians are Saturday/Sunday fare on many Talk stations. Home Improvement is huge, as is gardening/landscaping (seasonal in some regions).

But your station probably isn’t promoting your show properly.
See what you should insist on, and 6 minutes of technique tips that will improve your results.

Posted in News

…then this happened.
ICYMI: My Greatest Hits
Top Ten personal faves

Posted in News

Parler aims to let users speak more-freely than other social media platforms; inviting content variety. I asked CEO George Farmer if Talk radio’s angry day-in-day-out political rant is contributing to the popularity of podcasts.

Posted in News

Talk radio isn’t just different than music radio. It’s better. Talk radio is never on in the background. And streaming has music radio on its heels, because The Sentence Never Spoken is “Alexa, please play six commercials.”
Yet talkers should avoid taking false comfort that we’re less vulnerable to digital competitors, because people are using social media to talk to each other without us. So joining the conversation there is now table stakes. But defending the towers remains Job One.

Yet talkers should avoid taking false comfort that we’re less vulnerable to digital competitors, because people are using social media to talk to each other without us. So joining the conversation there is now table stakes. But defending the towers remains Job One.

Posted in News

Posted in News

Like most conventions a year ago, CES2021 settled for virtual. But this year, it was game-on. And it worked.
Your consultant was there, vax’d, boosted, tested, masked, and lugging a jug-handle-size bottle of hand sanitizer.
Hear my daily radio reports:
Mon., Tue., Wed., Thur. Fri.
Read my daily Talkers columns:
Mon., Tue., Wed., Thur., Fri.

Your consultant was there, vax’d, boosted, tested, masked, and lugging a jug-handle-size bottle of hand sanitizer.
Hear my daily radio reports:
Mon., Tue., Wed., Thur. Fri.
Read my daily Talkers columns:
Mon., Tue., Wed., Thur., Fri.

Posted in News

Talkers Magazine publisher Michael Harrison and I count-down the 10-most-talked-about topics of 2021, and squint into 2022. And we remember those we can never forget.

Posted in News

Video: Battle lines are drawn over performance payments FMs fear. And for Talk stations, how’s Life-after-Limbaugh?

Posted in News

I join Jim Bohannon for a podcast…about podcasting. And see how to make your podcast more-shareable…

Posted in News

Tagged podcast, podcasting

Click here for my April newsletter.
To subscribe, Email newsletter@hollandcooke.com
And click on Ben’s nose to download my FREE E-book:

Hear a Podcast about Podcasting
“It’s a great big numbers game” — from The Jim Bohannon Show.

Couldn’t make it to Hofstra? Me either. But I sent a video, and — if you work on-air — it’s worth 4 minutes.

Click here to get Holland Cooke Media at discounted price while it’s still available…

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Holland Cooke Media is backed with a 60 Day No Questions Asked Money Back Guarantee. If within the first 60 days of receipt you are not satisfied with Wake Up Lean™, you can request a refund by sending an email to the address given inside the product and we will immediately refund your entire purchase price, with no questions asked.

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